Understanding the effectiveness of your blog is crucial in content marketing. To inform your strategy, follow today’s five simple steps for analyzing your blog data. Whether you use Kapost Analytics or WordPress, gathering insights about the impact of blogging tactics is vital for maximizing its potential. Even if you haven’t invested in content marketing software yet, any WordPress user can benefit from this analysis process to make informed decisions based on their blog performance.
5 Measures for Analyzing Your Blog Data
Investigating your blog data is crucial for improving your content strategy. So, let’s explore five measures that will help you gain valuable insights and optimize your blogging efforts.
Gathering Your Blog Data
To begin exploring your blog data, collaborate with your web developer to obtain a time-stamped list of blog posts. You can ship the information into a .CSV file spread in any spreadsheet software. Ensure that the file consists of columns such as Post Date, Post Time, Post Title, and URL slug (also known as post name).
Tracking Unique Visitors for Each Blog Post
For understanding the performance of each blog post, you need to determine the number of unique visitors it acquired on its published date. Utilize your web analytics platform and search using your report’s “Post Name” column with an adjusted date range limited to that specific publishing day. If you’re unsure how to proceed, seek assistance from a colleague familiar with managing web analytics tools like Google Analytics, Omniture, or Webtrends.
Adding the Number of Posts on Each Date
Enhance your blog data analysis by including another column in your spreadsheet labeled “# Posts on Post Date.” In this column, record the count of posts published for each specific date. To accomplish this efficiently, create a pivot table with the date as row labels and add a count metric using “Post Title.” This approach simplifies tracking and provides valuable insights into posting frequency.
Saving Your File in the Proper Format
Before moving forward, saving a new version of your file is essential. Instead of .CSV, opt for .XLSX if you’re working with Excel. This step is crucial because we will create pivot tables later on, which cannot be saved if the file remains in .CSV format. By saving as .XLSX, you ensure compatibility and enable seamless analysis of your blog data.
Visualizing Your Data with Charts
Create charts using pivot tables to enhance your understanding of the blog data. While detailed instructions on pivot tables are beyond the scope here, if you have any questions, refer to a user-friendly tutorial for assistance. Visualization through charts visually represents your findings and facilitates better comprehension of the analyzed blog data.
Conclusion
In conclusion, studying your blog data is essential for optimizing your content marketing strategy. By observing these five steps, you can gain valuable insights into the impact of your blogging tactics. Whether using specialized analytics tools or leveraging platforms like WordPress, understanding how to track unique visitors and post frequency can help refine your approach.
Additionally, saving files in the correct format and visualizing data through charts enable better comprehension of performance metrics. Start analyzing today to unlock the full potential of your blog.
